Frutech arrives: 3 days to look to the future

From Nov. 28-30, the doors of SiciliaFiera will open to welcome Frutech, the fair dedicated to the Mediterranean fruit and vegetable sector. This three-day event is an unmissable opportunity for industry professionals, farmers, researchers and consumers to explore the latest innovations and future trends in horticulture. Frutech is more than just an exhibition; it is a true epicenter of knowledge and development where attendees can discover and explore a wide range of topics and issues that are shaping the future of the industry. From advanced research and innovation models to crop diversification, every aspect of the fruit and vegetable supply chain will be examined under the lens of innovation and sustainability. One of the pillars of Frutech is a focus on environmental and economic sustainability. The fair will serve as a lens for new practices that ensure effective soil and natural resource management, focusing on strategies that respect the environment while increasing productivity and profitability for farmers. During the event, it will be possible to participate in workshops, seminars and panels, on different aspects aspect of the fruit and vegetable supply chain. Central themes include climate smart agriculture, which offers strategies to address climate change, and agriculture 4.0, which integrates advanced technologies to optimize agricultural processes. A special area will be devoted to different types of agriculture: organic, biodynamic, sustainable, smart and social. Each sector will have space to showcase its peculiarities, benefits and challenges, creating a constructive dialogue between different market players. Frutech is also an opportunity to build a strong and sustainable network of contacts, to discover new market opportunities and to learn directly from experts about best practices and the most innovative growth and development strategies. In addition, the fair aims to be a bridge between consumers and producers, offering a broad understanding of the production processes and quality policies behind the products that reach our tables. Frutech is a key event for industry professionals and those who simply want to learn more about how Mediterranean fruit and vegetables can be grown more intelligently, sustainably and effectively. An ‘important platform for exchange and innovation.